Adult Learner

Certificate in Social Media Essentials

Today’s innovations in communication have created an undeniable demand for specialists in social media. Corporations, governments, and non profits are engaging in digital media to extend the reach of their initiatives providing a fresh platform for launching new products and services. Graduates from this certificate program will know when and how to use media tools to foster dialogue and drive action. Students will gain competencies in communication, information design, and new technologies.

Who is this program recommended for?

This program, which is completely available online, is ideal for working professionals who want or need to update skills for their current profession. Students who want to change careers and enter the field of social media will also gain from this certificate. Corporations, government, big and small businesses all need the expertise of specialists in social media.

What will I learn?

  • Deep understanding of the relationship between communication, design, and technology
  • Professional use of social media as communication tools in business, education, by non-profits and as communities of interest
  • How and when to use blogging, tagging, wiki writing, podcasting, and tweeting.
  • Social media strategies for reading and writing in today’s multi-cultural, screen-oriented, networked culture.
  • Detailed understanding of online visual communication strategies and community building -- design and creation of multimedia objects, usability heuristics, navigation theory, contemporary design practices and online community building 
  • User research methods such as contextual inquiry, ethnographic field studies, card sorting, affinity diagramming, and usability testing that provide the foundation for user-centered design
  • User and task analysis, rhetorical strategies
  • Contemporary types of technical communication
  • Comprehensive professional ePortfolio of your work that will enhance your résumé

Why study Social Media Essentials at NJIT?

NJIT, at the leading edge of technology and science, provides the technical backbone for a program involving social media. Several market indicators point to this field as a strong career choice for 2010 and beyond. The United States Department of Labor, US News and World Report, and The Wall Street Journal have all recently identified expertise in social media as a knowledge area in high demand.

Prerequisites

NJIT standard admission requirements apply to this graduate certificate. In addition:

  1. Windows 2000 Professional or Windows XP Professional high-speed internet connection access from a computer that is not behind a firewall. Access to Moodle and to synchronous chat are often prevented by many companies' security policies. Please check with your company if you plan to access this course from work.
  2. Familiarity with using the computer as a tool of learning.
  3. Fluency with Microsoft Word, and confidence in exploring the Internet.
  4. Commitment to distance learning as a mode of education. You should be prepared to visit the course Web site daily and post observations in discussion groups. If technical problems arise, you will not let these stand in the way of obtaining material and submitting work.

Related Degree Programs

This credential relates in its entirety to NJIT MS in Professional and Technical Communication or MS in Information Systems or MS in Business and Information Systems

Take Note

Check the course descriptions for more information. Some course has prerequisites and must be taken in order.

Faculty Advisor: B. Longo

For more information about this graduate certificate, click here.

Please check the Registrar's website for full course listings and course profiles.

Is eLearning right for you? Do you feel comfortable using a computer and the internet regularly? Take the full quiz..

Status Course Section
(Profile)
Catalog Description Location Meeting Dates
Open PTC601 851 ADV TECH & PROF COMMUNICATION NJIT @ NK 09/02/2014 - 12/22/2014
Open PTC601 851 ADV TECH & PROF COMMUNICATION NJIT @ NK 09/02/2014 - 12/22/2014
Open PTC698 851 ST: DESIGNING INTEGRATED CURRICU NJIT @ NK 09/02/2014 - 12/22/2014
Status Course Section
(Profile)
Catalog Description Location Meeting Dates
Courses are scheduled for this semester. Due to a system change, they are not displayed below. Please go to the Registarís course schedule website, http://www.njit.edu/registrar/schedules/index.php for up-to-date information.
Status Course Section
(Profile)
Catalog Description Location Meeting Dates
Open PTC601 852 ADV TECH & PROF COMMUNICATION NJIT @ NK 01/21/2014 - 05/14/2014
Open PTC601 852 ADV TECH & PROF COMMUNICATION NJIT @ NK 01/21/2014 - 05/14/2014
Open PTC606 852 ADVANCED INFORMATION DESIGN NJIT @ NK 01/21/2014 - 05/14/2014
Open PTC698 102 ST: RESEARCH WRITING NJIT @ NK M  6:00pm - 9:05pm CULM 315 01/21/2014 - 05/14/2014
Status Course Section
(Profile)
Catalog Description Location Meeting Dates
Cancelled PTC698 850 ST:DESIGNING SOCIAL MEDIA NJIT @ NK 05/27/2014 - 06/30/2014